Whilst wholeheartedly understanding the concerns of Watchdogs around appropriate advertising to this impressionable group; teachers, parents and marketers will all know that this group are some of the most prolific Facebook users already. Reports of [illegal] 10 year old and younger users of Facebook are all over the education press; as are near hysterical reports of cyber bullying [by this group] and trolling.
Aren’t we just witnessing the definition of early adopter?
And rather than double locking the stable door after the galloping steed has bolted, why don’t we focus on educating pre-teen users AND their parents and carers. It’s safe to assume that advertisers, brands and marketers are regulated by the Advertising Standards Authority.
Here are some tips for parents taken from whatspinktoday.com
- Talk about internet safety – it’s quite common for porn or gambling sites to clone well know children’s entertainment sites and games channels;
- Know what social media accounts children have, and go through privacy settings with them;
- Ban the use of expletives; and racial, cultural, sexual orientation or religious belief discriminatory comments. Posts or Tweets of this nature will render the commentator unemployable and they may be subject to a criminal prosecution. Comment is not free if it is bigoted;
- Zip files, block/moderate sites, and flag problems to watch dogs and official site owners.
As it’s safe to assume that advertisers, brands and marketers are regulated by the Advertising Standards Authority, let’s just let the ASA do it’s job, and let the parents do theirs.