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Twitter has ended its three-year partnership with LinkedIn, showing that LinkedIn always needed Twitter a whole lot more than Twitter needed LinkedIn. Why is this? Because LinkedIn lacks Social Media buzz, it’s a flat as Friends Reunited, and the end of this partnership means that LI may be headed that way too.
What this means for you as a jobseeker:
Think about your professional online brand, if you haven’t set up a Twitter account do it, and do it now. Check your privacy settings on Facebook and what you are saying during work hours. You are entitled to a social life, but consider having a professional Facebook account, one that you’d be happy to show a prospective employer. Whilst you are on Facebook check our BranchOut it is LinkedIn’s biggest threat. Based on what you do on Facebook and what you have put on your profile, you can connect with like-minded professionals on Facebook. Remember what’s visible on Facebook is down to you and your privacy settings, the BranchOut app is great – give it a go. Never share your Social Media logins. Do give yourself the best chance of getting hired.
What this means for you as a recruiter/hiring manager/HR professional/marketer:
If LinkedIn don’t start to pay to attract a trade reader (professional) audience the quality and volume of traffic hitting (and staying) on their site will fall. Check out BranchOut on Facebook, the app leverages a Facebook user’s network connections and has sophisticated likes and preferences data behind it. You are more likely to find talented professionals via this app.
What this means for LinkedIn:
They need to hire some skilled digital marketers!
Good luck peeps.
Good to see that Twitter are starting to take a stronger stand against trolling and have suspended a bogus Bill Murray account that had acquired some 136,000 followers; even managing to squeeze cash out of some of them after promising the reward of follows. It took Twitter a while to catch up with the author (or authors) as they kept changing their account name, whilst still retaining a high number of followers and cash for return follows, oh the attraction of fame…
From our perspective it’s taken too long. Olympic swimmer Rebecca Adlington recently quit Twitter because she was besieged by #PrincessTrolls – easily the worst type. They b*tched about her appearance and can be found sending hate messages to boy band, footballer, model and actor girlfriends. Our own Tweets on the subject of #PrincessTrolls both in Twitter and Facebook have mysteriously disappeared making us sure that it’s bot.txts (robots or automated) systems that are deleting offensive Tweets Facebook wall posts. Perhaps Twitter just didn’t like our call to ‘sort it out’.
For advice on how to manage your Social Media accounts or any other digital marketing channels please visit siteAssets.co.uk we’ll be happy to help!
Whilst wholeheartedly understanding the concerns of Watchdogs around appropriate advertising to this impressionable group; teachers, parents and marketers will all know that this group are some of the most prolific Facebook users already. Reports of [illegal] 10 year old and younger users of Facebook are all over the education press; as are near hysterical reports of cyber bullying [by this group] and trolling.
Aren’t we just witnessing the definition of early adopter?
And rather than double locking the stable door after the galloping steed has bolted, why don’t we focus on educating pre-teen users AND their parents and carers. It’s safe to assume that advertisers, brands and marketers are regulated by the Advertising Standards Authority.
Here are some tips for parents taken from whatspinktoday.com
As it’s safe to assume that advertisers, brands and marketers are regulated by the Advertising Standards Authority, let’s just let the ASA do it’s job, and let the parents do theirs.