Twitter dumps LinkedIn – Ouch!

Twitter has ended its three-year partnership with LinkedIn, showing that LinkedIn always needed Twitter a whole lot more than Twitter needed LinkedIn. Why is this? Because LinkedIn lacks Social Media buzz, it’s a flat as Friends Reunited, and the end of this partnership means that LI may be headed that way too.

Why the partnership was so great for linkedIn; explained from an internet marketing perspective:

  • LinkedIn made Tweets visible in Google search results by publishing LinkedIn member news (in the form of individual Tweets) on their site;
  • This meant they were able to attract lots of professional users to their site;
  • This is why when you looked at what people [used to] search for before they arrived on the LinkedIn site you could see users searched on trade news items/hot topics (eg iPhone);
  • This was a bit of a coup considering that LinkedIn is not (and was not) an original news owner or publisher. In addition almost all (98%) of the traffic they got from their audience’s shared news and LinkedIn brand name searches was natural (organic or SEO) search traffic – which means that it was free!
  • So for three years LinkedIn overtook trade news owners from Brand Republic to the Guardian and also jobs boards growing their audience to over 4m unique visitors a month – that’s a lot. But now without visibility of all that trade news in the form of Tweets
And without…
Five months grace from 21 Feb* when LinkedIn member Tweets were still be published on LinkedIn and so were still being made visible by Google…
Now we (marketers, recruiters and jobseekers alike) need to look for some alternatives!
*Twitter shut Google out (21 Feb 2012) by partnering with Google’s biggest rival Yandex effectively bringing down an iron curtain on Google and its access to Twitter functionality and Tweet visibility in search results.

What this means for you as a jobseeker:

Think about your professional online brand, if you haven’t set up a Twitter account do it, and do it now. Check your privacy settings on Facebook and what you are saying during work hours. You are entitled to a social life, but consider having a professional Facebook account, one that you’d be happy to show a prospective employer. Whilst you are on Facebook check our BranchOut it is LinkedIn’s biggest threat. Based on what you do on Facebook and what you have put on your profile, you can connect with like-minded professionals on Facebook. Remember what’s visible on Facebook is down to you and your privacy settings, the BranchOut app is great – give it a go. Never share your Social Media logins. Do give yourself the best chance of getting hired.

What this means for you as a recruiter/hiring manager/HR professional/marketer:

If LinkedIn don’t start to pay to attract a trade reader (professional) audience the quality and volume of traffic hitting (and staying) on their site will fall. Check out BranchOut on Facebook, the app leverages a Facebook user’s network connections and has sophisticated likes and preferences data behind it. You are more likely to find talented professionals via this app.

What this means for LinkedIn:

They need to hire some skilled digital marketers!

For more web-savvy tips visit siteAssets, we run Social Media Recruitment workshops at a very reasonable price.

Good luck peeps.

It’s all about the money on Twitter

Good to see that Twitter are starting to take a stronger stand against trolling and have suspended a bogus Bill Murray account that had acquired some 136,000 followers; even managing to squeeze cash out of some of them after promising the reward of follows. It took Twitter a while to catch up with the author (or authors) as they kept changing their account name, whilst still retaining a high number of followers and cash for return follows, oh the attraction of fame…

From our perspective it’s taken too long. Olympic swimmer Rebecca Adlington recently quit Twitter because she was besieged by #PrincessTrolls – easily the worst type. They b*tched about her appearance and can be found sending hate messages to boy band, footballer, model and actor girlfriends. Our own Tweets on the subject of #PrincessTrolls both in Twitter and Facebook have mysteriously disappeared making us sure that it’s bot.txts (robots or automated) systems that are deleting offensive Tweets  Facebook wall posts. Perhaps Twitter just didn’t like our call to ‘sort it out’.

For advice on how to manage your Social Media accounts or any other digital marketing channels please visit siteAssets.co.uk we’ll be happy to help!

Facebook for pre-teens

You may have recently read that Watchdogs are urging Facebook not to advertise to pre-teens.

Whilst wholeheartedly understanding the concerns of Watchdogs around appropriate advertising to this impressionable group; teachers, parents and marketers will all know that this group are some of the most prolific Facebook users already. Reports of [illegal] 10 year old and younger users of Facebook are all over the education press; as are near hysterical reports of cyber bullying [by this group] and trolling.

Aren’t we just witnessing the definition of early adopter?

And rather than double locking the stable door after the galloping steed has bolted, why don’t we focus on educating pre-teen users AND their parents and carers. It’s safe to assume that advertisers, brands and marketers are regulated by the Advertising Standards Authority.

Here are some tips for parents taken from whatspinktoday.com

  • Talk about internet safety – it’s quite common for porn or gambling sites to clone well know children’s entertainment sites and games channels;
  • Know what social media accounts children have, and go through privacy settings with them;
  • Ban the use of expletives; and racial, cultural, sexual orientation or religious belief discriminatory comments. Posts or Tweets of this nature will render the commentator unemployable and they may be subject to a criminal prosecution. Comment is not free if it is bigoted;
  • Zip files, block/moderate sites, and flag problems to watch dogs and official site owners.

As it’s safe to assume that advertisers, brands and marketers are regulated by the Advertising Standards Authority, let’s just let the ASA do it’s job, and let the parents do theirs.