siteAssets founder Sophie Relf has over 15 years’ senior business development and marketing experience within leading media companies. Working for publishers such as the Guardian Media Group, Reed Elsevier and the Daily Mail Group Sophie has a wealth of cross-sector experience.
After leaving Reed Elsevier owned Totaljobs Group in early 2009, Sophie launched siteAssets. She quickly picked up a New Business and Marketing project with award-winning media planner buyers agenda21 digital. Here Sophie gained rich insight and experience of cross-channel marketing. Whilst with agenda21 the agency picked up several awards and finalist positions for Social Media, SEO and Paid search campaigns. Sophie went on to audit Guardian Business and Professional, the commercial wing of GNM, and took a further project heading up Marketing Strategy commercial with the Guardian. The focus was on unifying the marketing effort, and improving the Guardian’s portfolio of sites in terms of visibility and conversion. She also managed Guardian Jobs events, and ran several workshops and seminars on Social Media, Reputation Management, working with the Media, e-PR, Fair Access and Social Mobility.
After relocating to West Sussex in the summer of 2012 Sophie continued to consult with a range of clients, including finance, logistics, education and work-readiness social enterprise brands. From May 2013 to February 2015 she worked for Daily Mail Group owned jobsite.co.uk helping to streamline the marketing effort. This culminated in the successful sale of jobsite to online recruitment group StepStone.
Sophie has developed a unifying approach with organisations, able to spot gaps in the market and new opportunities. Big on resourcefulness, she looks for ways to leverage existing assets be they brand equity, individuals and team members, or unique products, or services.
In Sophie’s 15 year commercial marketing career, she has picked up as many awards and accolades for marketing and technology innovation, recently winning Best Video, and the Grand Prix for Jobsite Advantage at the International Content Marketing awards.