Facebook launches job board

Watch out LinkedIn

Facebook are playing down the launch of their job board (recruitment site) a little in the media, but we’re not fooled. Over at siteAssets we’ve been warning the recruitment and talent sourcing industry that as soon as Facebook got their act together they were a huge threat. Why is this so….

  1. Over half of US jobseekers use Facebook when job hunting;
  2. Of the companies that have Facebook pages and engage with applicants via these pages 54% anticipate recruiting heavily through these pages in the future;
  3. And the real biggie – Facebook’s Social Jobs Partnership with the US Labour department aggregates over 1.7m jobs, creating a fully interactive experience where candidates can apply within Facebook, sharing likes for jobs with friends.

What this means for Facebook’s competition

  • UK jobs boards that don’t already have a partnership with Facebook or BranchOut will have to fight harder to get applicants to their sites;
  • In particular danger is LinkedIn because they do not have a Social Media partnership (their partnership with Twitter ended in the spring and they are in direct competition with Facebook); moreover as they, like most recruitment sites and jobs boards, are not an original news owner, and without fresh ‘trade’ content they will struggle for visibility online.

What this means for candidates

  • Whoop-di-dooooo – at last a candidate’s interests, location, skills and professional network can speak for itself – gone are the concerns over whether or not the candidates ever actually was at Southampton Uni and took Maths it’s all on Facebook and;
  • Oooooops guys and gals please think about privacy settings – Facebook can sell you or finish you with a prospective employer – ditch the drunk poses and stop swearing on Fb, also please don’t slag off your employers…

For more tips please follow our blog

Good luck peeps

siteAssets founder Sophie Relf

siteAssets founder Sophie Relf has over 10 years’ senior business development and marketing experience within leading media companies. Working for publishers such as the Guardian Media Group and Reed Elsevier owned totaljobs Sophie has had a wealth of cross-sector experience.

After leaving Totaljobs Group in early 2009, Sophie launched siteAssets. She quickly picked up a New Business and Marketing project with award winning media planner buyers agenda21 digital. Here Sophie gained rich insight and experience of cross-channel marketing. Whilst with agenda21 the agency picked up several awards and finalist positions for Social Media, SEO and Paid search campaigns. Sophie went on to audit Guardian Business and Professional, the commercial wing of GNM, and took a further project heading up Marketing Strategy  commercial with the Guardian. The focus was on unifying the marketing effort, and improving the Guardian’s portfolio of sites in terms of visibility and conversion. She also managed Guardian Jobs events, and ran several workshops and seminars on Social Media, Reputation Management, working with the Media, e-PR, Fair Access and Social Mobility.

Sophie has developed an unifying approach with organisations, able to spot gaps in the market and new opportunities. Big on resourcefulness, she looks for ways to leverage existing assets be they brand equity, individuals and team members, or unique products, or services.

Sophie is an award winner with OnRec 2006 for Best Marketing Innovation CLICK! and GradU8 – two virtual graduate recruitment fairs in the UK and also in NL. In 2012 Sophie was shortlisted by OnRec in the Technology Innovation category, and by the AoP in the Marketing Innovation category for the Guardian Jobs Facebook app that she developed for the Guardian.

Sophie has recently taken on the role of Campaigns Director for futuristic career social enterprise Enfuse Youth and is busy securing sponsorship for the NEW Campaign 2013.

Sophie is an IAB and an IPA member, and a published author on career management.

Twitter dumps LinkedIn – Ouch!

Twitter has ended its three-year partnership with LinkedIn, showing that LinkedIn always needed Twitter a whole lot more than Twitter needed LinkedIn. Why is this? Because LinkedIn lacks Social Media buzz, it’s a flat as Friends Reunited, and the end of this partnership means that LI may be headed that way too.

Why the partnership was so great for linkedIn; explained from an internet marketing perspective:

  • LinkedIn made Tweets visible in Google search results by publishing LinkedIn member news (in the form of individual Tweets) on their site;
  • This meant they were able to attract lots of professional users to their site;
  • This is why when you looked at what people [used to] search for before they arrived on the LinkedIn site you could see users searched on trade news items/hot topics (eg iPhone);
  • This was a bit of a coup considering that LinkedIn is not (and was not) an original news owner or publisher. In addition almost all (98%) of the traffic they got from their audience’s shared news and LinkedIn brand name searches was natural (organic or SEO) search traffic – which means that it was free!
  • So for three years LinkedIn overtook trade news owners from Brand Republic to the Guardian and also jobs boards growing their audience to over 4m unique visitors a month – that’s a lot. But now without visibility of all that trade news in the form of Tweets
And without…
Five months grace from 21 Feb* when LinkedIn member Tweets were still be published on LinkedIn and so were still being made visible by Google…
Now we (marketers, recruiters and jobseekers alike) need to look for some alternatives!
*Twitter shut Google out (21 Feb 2012) by partnering with Google’s biggest rival Yandex effectively bringing down an iron curtain on Google and its access to Twitter functionality and Tweet visibility in search results.

What this means for you as a jobseeker:

Think about your professional online brand, if you haven’t set up a Twitter account do it, and do it now. Check your privacy settings on Facebook and what you are saying during work hours. You are entitled to a social life, but consider having a professional Facebook account, one that you’d be happy to show a prospective employer. Whilst you are on Facebook check our BranchOut it is LinkedIn’s biggest threat. Based on what you do on Facebook and what you have put on your profile, you can connect with like-minded professionals on Facebook. Remember what’s visible on Facebook is down to you and your privacy settings, the BranchOut app is great – give it a go. Never share your Social Media logins. Do give yourself the best chance of getting hired.

What this means for you as a recruiter/hiring manager/HR professional/marketer:

If LinkedIn don’t start to pay to attract a trade reader (professional) audience the quality and volume of traffic hitting (and staying) on their site will fall. Check out BranchOut on Facebook, the app leverages a Facebook user’s network connections and has sophisticated likes and preferences data behind it. You are more likely to find talented professionals via this app.

What this means for LinkedIn:

They need to hire some skilled digital marketers!

For more web-savvy tips visit siteAssets, we run Social Media Recruitment workshops at a very reasonable price.

Good luck peeps.