Facebook launches job board

Watch out LinkedIn

Facebook are playing down the launch of their job board (recruitment site) a little in the media, but we’re not fooled. Over at siteAssets we’ve been warning the recruitment and talent sourcing industry that as soon as Facebook got their act together they were a huge threat. Why is this so….

  1. Over half of US jobseekers use Facebook when job hunting;
  2. Of the companies that have Facebook pages and engage with applicants via these pages 54% anticipate recruiting heavily through these pages in the future;
  3. And the real biggie – Facebook’s Social Jobs Partnership with the US Labour department aggregates over 1.7m jobs, creating a fully interactive experience where candidates can apply within Facebook, sharing likes for jobs with friends.

What this means for Facebook’s competition

  • UK jobs boards that don’t already have a partnership with Facebook or BranchOut will have to fight harder to get applicants to their sites;
  • In particular danger is LinkedIn because they do not have a Social Media partnership (their partnership with Twitter ended in the spring and they are in direct competition with Facebook); moreover as they, like most recruitment sites and jobs boards, are not an original news owner, and without fresh ‘trade’ content they will struggle for visibility online.

What this means for candidates

  • Whoop-di-dooooo – at last a candidate’s interests, location, skills and professional network can speak for itself – gone are the concerns over whether or not the candidates ever actually was at Southampton Uni and took Maths it’s all on Facebook and;
  • Oooooops guys and gals please think about privacy settings – Facebook can sell you or finish you with a prospective employer – ditch the drunk poses and stop swearing on Fb, also please don’t slag off your employers…

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Good luck peeps

siteAssets founder Sophie Relf

siteAssets founder Sophie Relf has over 10 years’ senior business development and marketing experience within leading media companies. Working for publishers such as the Guardian Media Group and Reed Elsevier owned totaljobs Sophie has had a wealth of cross-sector experience.

After leaving Totaljobs Group in early 2009, Sophie launched siteAssets. She quickly picked up a New Business and Marketing project with award winning media planner buyers agenda21 digital. Here Sophie gained rich insight and experience of cross-channel marketing. Whilst with agenda21 the agency picked up several awards and finalist positions for Social Media, SEO and Paid search campaigns. Sophie went on to audit Guardian Business and Professional, the commercial wing of GNM, and took a further project heading up Marketing Strategy¬† commercial with the Guardian. The focus was on unifying the marketing effort, and improving the Guardian’s portfolio of sites in terms of visibility and conversion. She also managed Guardian Jobs events, and ran several workshops and seminars on Social Media, Reputation Management, working with the Media, e-PR, Fair Access and Social Mobility.

Sophie has developed an unifying approach with organisations, able to spot gaps in the market and new opportunities. Big on resourcefulness, she looks for ways to leverage existing assets be they brand equity, individuals and team members, or unique products, or services.

Sophie is an award winner with OnRec 2006 for Best Marketing Innovation CLICK! and GradU8 – two virtual graduate recruitment fairs in the UK and also in NL. In 2012 Sophie was shortlisted by OnRec in the Technology Innovation category, and by the AoP in the Marketing Innovation category for the Guardian Jobs Facebook app that she developed for the Guardian.

Sophie has recently taken on the role of Campaigns Director for futuristic career social enterprise Enfuse Youth and is busy securing sponsorship for the NEW Campaign 2013.

Sophie is an IAB and an IPA member, and a published author on career management.