It’s all about the money on Twitter

Good to see that Twitter are starting to take a stronger stand against trolling and have suspended a bogus Bill Murray account that had acquired some 136,000 followers; even managing to squeeze cash out of some of them after promising the reward of follows. It took Twitter a while to catch up with the author (or authors) as they kept changing their account name, whilst still retaining a high number of followers and cash for return follows, oh the attraction of fame…

From our perspective it’s taken too long. Olympic swimmer Rebecca Adlington recently quit Twitter because she was besieged by #PrincessTrolls – easily the worst type. They b*tched about her appearance and can be found sending hate messages to boy band, footballer, model and actor girlfriends. Our own Tweets on the subject of #PrincessTrolls both in Twitter and Facebook have mysteriously disappeared making us sure that it’s bot.txts (robots or automated) systems that are deleting offensive Tweets  Facebook wall posts. Perhaps Twitter just didn’t like our call to ‘sort it out’.

For advice on how to manage your Social Media accounts or any other digital marketing channels please visit we’ll be happy to help!

Facebook for pre-teens

You may have recently read that Watchdogs are urging Facebook not to advertise to pre-teens.

Whilst wholeheartedly understanding the concerns of Watchdogs around appropriate advertising to this impressionable group; teachers, parents and marketers will all know that this group are some of the most prolific Facebook users already. Reports of [illegal] 10 year old and younger users of Facebook are all over the education press; as are near hysterical reports of cyber bullying [by this group] and trolling.

Aren’t we just witnessing the definition of early adopter?

And rather than double locking the stable door after the galloping steed has bolted, why don’t we focus on educating pre-teen users AND their parents and carers. It’s safe to assume that advertisers, brands and marketers are regulated by the Advertising Standards Authority.

Here are some tips for parents taken from

  • Talk about internet safety – it’s quite common for porn or gambling sites to clone well know children’s entertainment sites and games channels;
  • Know what social media accounts children have, and go through privacy settings with them;
  • Ban the use of expletives; and racial, cultural, sexual orientation or religious belief discriminatory comments. Posts or Tweets of this nature will render the commentator unemployable and they may be subject to a criminal prosecution. Comment is not free if it is bigoted;
  • Zip files, block/moderate sites, and flag problems to watch dogs and official site owners.

As it’s safe to assume that advertisers, brands and marketers are regulated by the Advertising Standards Authority, let’s just let the ASA do it’s job, and let the parents do theirs.